Hits & Misses 2025 – Material Due Wednesday, September 10th

Hits & Misses is back for IRMACON2025!

This perennial favorite session showcases the best and worst ideas of the last year.

Topics and examples can run the gamut – editorial, design, circulation, operations, HR…..it’s up to you!

Examples of a HIT:

• Did you have an amazing direct mail success?
• Did you break a new advertising category or create a new event?
• Perhaps you made an amazing hire – tell us about the person.
• Score big on social media?

Examples of a MISS:

• Did you print the wrong number on a renewal effort?
• Ancillary product fail?

To participate, each member magazine in attendance:

• • Must submit at least one example of each and up to two (hit and miss)
  • Has a total of 4 minutes to present per pair of hit and miss. If you submit four things you will have 8 minutes to present.

Please have your materials uploaded no later than September 10, and plan to be present and ready to present your items during the general session on Friday September 26 in Calgary.

 What do I submit?

• Can be an image, document, or slide show – whatever visuals will aide in your presentation to the group○ Acceptable formats: jpg, png, PDF, or Google ecosystem formats such as Google Slides (‘universal’ formats that can open on any operating system during the presentation, and can be incorporated into a slide presentation by the host with ease)

  Please have your materials uploaded no later than Wednesday, September 10th.

  Plan to be present and ready to present your items during the general session on September 25-26.

  Questions? Contact Michelle Kelly, mkelly@cottagelife.com.