IRMA Fort Lauderdale 2016

What's happening during the conferenceIRMA Conference Schedule

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Friday 9/16

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6PM Welcome Reception (and dinner):

elton saywardGMG-Mag-Rack

Welcome Speaker

Elton Sayward, Chief Operating Officer, Gulfstream Media Group

 

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Saturday 9/17

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9:00 – 10:30 a.m.
General Session: Speed Networking

 

Dianne Davis of Tulnet will lead us in this popular conference session. Meet new members and learn what’s new with your colleagues and in the regional magazine biz and most of all, make note of who would you like to follow up with during the conference and beyond.

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10:45 – 12 noon
General Session: Hot Seat

Have you been struggling with an issue at your magazine that just can’t be fixed? Have you sought solution after solution to no avail? Here is your opportunity to get the collective mindshare of all IRMA’s attendees. Think The View meets Oprah meets Late Night TV!

  • Hot Seat #1 – Terry Plowman of Delaware Beach Life
  • Hot Seat #2: Open
  • Hot Seat #3: Open

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Noon – 1:00
Lunch

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1:00 – 3:00 p.m.
BREAKOUTS

1:00 – 2:00 p.m.
CIRCULATION Breakout: Case Studies

Nicole Bowman, Arizona Highways circulation manager


Andrea Lin, Texas Highways marketing and circulation manager

Andrea Lin, Texas Highways marketing and circulation manager

 

Andrea Lin, Texas Highways circulation Manager, and Nicole Bowman, Arizona Highways circulation manager  share in-depth case studies on recent circulation efforts. Don’t miss this information packed session!

PRODUCTION / EDITORIAL : Publication Workflow

Penny Caldwell Cottage Life
Work with a highly structured schedule that tracks deadlines for each step in the process for each piece of content and/or department in the issue – and who “owns” it. Once a week, the team meets quickly to check in on status. This covers every step such as copy deadlines, photography shoots, fact-checking, layouts due and so on. Typically we work on two issues at a time. Working this far ahead has enabled us to iron out the peaks and valleys of the schedule so there are fewer, if any, frantic late nights to get an issue out.

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2:00 – 3:00 p.m. BREAKOUTS

NEWSSTAND : State of the Industry

RayShawMagNet

Ray Shaw, MagNet


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Chris Amundson, publisher Colorado Life and Nebraska Life

Ray Shaw, MagNet & Chris Admundson, Nebraska Life / Colorado Life
State of the Industry, including sales review (Regional section) sales trends. What’s Hot, What’s not and a cover analyzer. Market Challenges. Changes in newsstand. Key Factors – What you need to pay attention to, sales, efficiency, profit, competition

 

 EDITORIAL :  What the Iowa Writer’s Workshop taught me about Magazine Editing

Dan Weeks (editor, The Iowangraduated from the workshop in 1984 with an MA in Creative Nonfiction Writing — and no idea that he’d spend the next 32 years (and counting) editing regional and national magazines. But what he learned at the workshop spawned such unorthodox maxims as  “editing comes before writing,” “reality eats strategy for lunch,” “lead, follow, or get out of the way,” “every subject needs a translator,” and “bring the story back alive.” He’ll share examples of these and other editorial insights in action on magazine pages — and send you away with a few more tools with which to coach your magazine’s writers and better serve its readers.

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3:15 General Session: Hits & Misses

hosted by Matt Holliday, Pennsylvania Magazine
IRMA members share their success stories – and horror stories — from the past year. NOTE: You must have submitted your Hit and Miss prior to the deadline to share your slides – but even if you missed the deadline, you can watch, learn and even heckle if you wish!

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Sunday 9/18

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9:00 – 10:30 a.m. General Session

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DESIGN: Working it! Or Not
Matthew Bates

Sometimes it is the small details that make the difference between magazine design that is okay and magazine design that is great while engaging your readers and elevating you publication. We will look at publications across the country to see where they made choices that worked or maybe didn’t and what we can learn to make  magazines better.

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10:45 – 11:15 a.m. General Session – Open Space Training

Open Space Technology, also known as the “Un-meeting,” is a collective exercise used to tap into leadership and creativity. Open Space in this case is a way to convene people in a refreshing new way. Technology means a tool, process, or method. Open Space enables groups of any size to address complex, important issues and achieve meaningful results quickly

During Open Space Training you will:

  1. Learn a new, groundbreaking way to create more successful meetings through the use of Open Space.
  2. Learn the how-to’s of Open Space enabling you to implement in your own organization.
  3. Be able to instruct others in the how-to’s of leading Open Space.

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11:15 – 12:15 p.m. General Session
Open Space

Open Space Time Zone # 1  and Report Back

After training attendees will go through two working sessions called “Time Zones” to practice Open Space principals and gain skills to be utilized in their own organizations. Expect to be energized!

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12:30 – 1:30 p.m.
Lunch and IRMA Business Meeting

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Open afternoon to explore Fort Lauderdale
DINNER on your own

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Monday 9/19

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9:00 – 10:30 a.m.
General Session

Situation. Solution. Results – IRMA Members

Three publications will share a situation that was causing a problem/obstacle,
the implemented solution, and the results of that solution.

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10:45 – Noon
BREAKOUTS

BRAND EXTENSION: Group Travel: Expanding Your Product Line

Steve Uelner presents how to package your magazine’s story with realtime adventure for your readers.


DESIGN : Make It Work

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Matthew Bates

We would all love to have unlimited resources when we are designing our publication. We all have limitations though and that is okay. Learn how to take advantages of your design resources, structure your magazine so you get the biggest bang for your buck and know where to source photography and illustration so your publication reaches it’s full potential.

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1:00 – 2:15 p.m.
General Session – Open Space

Open Space Time Zone # 2 and Report Back

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2:30 – 3:45 p.m.
General Session – Open Space

Open Space Time Zone # 3 and Report Back

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BREAK until Group Photo

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Later in the evening:

group photo, farewell reception and awards dinner.

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Tuesday 9/20

Departure day, see you next year!

In Fort Lauderdale Florida, September 16-20, 2016The IRMA Conference