2019 IRMA Sponsor Representatives

Mark RowlandSales Executive

Q: What do you do at Midland National? This is my 20th year at Midland. My official title is Sales Executive.
Q: What's happening at Midland National? Midland National is an innovative, creative, and cost-effective paper distribution company for the Catalog, Retail, Direct Mail, Brochure, Insert, Magazine, Specialty Paper & Film, and Book Publishing Markets.
Q: What hobbies or activities do you enjoy doing? Tennis, Cricket and pottering in the garden but my main hobby is keeping up with my 4 boys and wife of 26 years!! I also like looking at the night sky through my dobsonian telescope.

Contact Mark to see how Midland National can help you!

Jane McCoyPresident


chilcutt logo

Chilcutt Direct Marketing
813 E. 33rd Street, Edmond, OK 73013
405-726-8780 ext. 120

Nicole GarvinAccount Executive

1 800-647-0035 Ext. 249

Q: What do you do at your company?
I have over 20 years sales experience at Cummings Printing.

Q: What's new at Cummings Printing?
New in-line coating tower on our Toshiba OA-800 5/C web press New Muller Martini perfect binder and saddle stitcher New Machtronic 905 bellybander New Kirk-Rudy KR497 Servo tip-on machine

Q: What hobbies or activities do you enjoy doing? 
Growing up in NH and having such beautiful natural amenities around me, my hobbies include anything that can be done outdoors. I also love watching my two kids compete in their numerous sporting activities.

Nate SaundersSales

Q: What do you do at your company?  Help clients with content distribution in both print and digital to ultimately garner more eyeballs to their product and drive revenue.
Q: What's new at Publication Printers? Social Media Consulting
Q: What are your hobbies? Camping, fishing, hiking and being the best Father I can be!

Ryan KulageAccount Executive

Q: What do you do at Second Street? I work directly with magazines to find ways to engage their audience digitally while accomplishing strategic goals, which include email database growth, first party data collection, and revenue generation with new and existing advertisers.
Q: What's new at Second Street? Recurring Revenue Opportunities! Partners are selling multi-month engagement campaigns for tens of thousands of dollars.
Q: What hobbies or activities do you enjoy doing? I love cycling and seeing great movies.
Contact Ryan to see how Second Street can help your business!

Deb HutchensDirector, Client Services


Q: What do you do at your company?  With over 20 years of experience in the publishing industry  and 12+ of those at Wiland, I partner with our Wiland clients to develop custom audience solutions to target the right consumers for an offer, to maximize their advertising dollars.

Q: What's new at Wiland?  While Wiland is continuing to partner with our clients to provide highly responsive audiences all channels, we are expanding the use of customer signals from all sources.  Our audiences are enriched by including sources that include Social and Browser Interest Intensity, signals derived from Amex Advance, and carefully selected demographic and lifestyle data.  All of these sources are combined to develop audiences that perform well for our clients.  We also are expanding our digital audience solutions to include off the shelf audiences that can be deployed to test different segments of the consumer economy.

Q: What are your hobbies? I enjoy spending time with my family and friends doing fun things like summer cook-outs or doing art/crafts.  I don’t watch much TV but I really enjoy reading or listening to audio books especially those in the suspense genre.

Michel TessierDirecteur de comptes • Account Executive

michel.tessier@solisco.com 514 289-9191 #310 • 514 424-5368 
Q. What do you do at your company? I help! I help publishers by printing and distributing high quality magazines, quickly and efficiently. And I’ve enjoyed doing this for more than 25 years!
Q. What's new at Solisco? We believe in offering additional solutions to support publishers like augmented reality (AR) technologies with our SolX app. With this inbound marketing solution, publishers can complement print by giving their readers, access to additional content. Or editorial support through our recently acquired communications and marketing division Maison 1608, specialized in developing multimedia content strategies to support brands. Solisco is growing fast and always on the lookout to offer more to our clients.
Q: What hobbies or activities do you enjoy doing? Love golf, hiking, ATV’s, traveling. I’m proud to have reached in 2015, my 1st degree black belt in karate. I would love to start skiing this winter. But in general, I try to stay active. Life is an adventure!

Gary BlumenfeldVice President of Sales and Marketing

blumenfeld.gary@palmcoastdata.com 11 Commerce Boulevard Palm Coast, FL 32164 386.447.6476
Q: What do you do at your company? As Vice President of Sales and Marketing my primary role is leading the sales team in our new business acquisition initiatives for Palm Coast Data’s vast array of solution offerings including database solutions and full-service fulfillment for magazine publishers, memberships and associations; contact center services; product fulfillment; and more.
Q: What's new at Palm Coast Data? PCD has new ownership – Studio Membership Services LLC, part of Irish Studio, LLC, an International publisher that brings Irish communities closer through shared stories by offering a platform for voices within that community. Affinity brands within the group include IrishCentral, Irish Tatler, Food & Wine Ireland, Ireland of the Welcomes and British Heritage Travel. We are excited to have an owner that not only understands the industry but is a publisher themselves. One that is also our client and was prior to the acquisition. They’ve experienced firsthand the value that we provide to our clientele.
Q: What hobbies or activities do you enjoy doing?  Game of Thrones - I’m late to the game and getting caught up, playing basketball with my 5 year old son, working out (I’m down 20 lbs this year!) and sipping red wine – Malbec, Zin, Cab…

Ken SmithDirector of Partner Services

Ken_Smith@sfgnetwork.com   903.636.0670  l  M 903.805.4031 111 Corporate Drive, Big Sandy, TX 75755

Q: What do you do at your company? As Director of Partner Services, I lead SFG’s account management team, which acts as the primary contact for all of our clients. I am also very involved in presenting our technology solutions to prospective clients and managing many of our clients’ technology-based projects.

Q: What is something at your business that a member could discover more about at the conference? Many IRMA members are expanding into additional business models such as memberships and ecommerce, and they need omnichannel technology solutions across all models in one system. SFG is leading the industry in technology-based solutions, including business intelligence and seamless integration with specialized third-party vendors. SFG offers a full range of technology and operational services, all in house and on site, and has recently developed new features to enhance its long-time, robust support for leading-edge business models, including “subscription box” and bundled membership marketing.

Q: What hobbies or activities do you enjoy doing? After many years of neglect, I recently started playing trumpet in an 18-piece swing band. We play at retirement homes, school and church functions, and have played at several youth swing dances.

Renato CaselloSenior Account Executive

Senior Account Executive P: 403-258-8442 Cell: 403-819-8879

Q: What do you do at your company?
Business development manager.

Q: What's new at Transcontinental Printing? Over the last few years, the company has invested heavily in its printing network to ensure it provides state-of-the-art technology. Our services include a wide array of solutions for our customers, including premedia, printing and distribution. Our network of 16 printing plants enables us to serve our business partners from coast to coast.

Q: What hobbies or activities do you enjoy doing? 
I enjoy Travel and consider myself to be a foodie and wine enthusiast. I also enjoy spending time with my wife and three kids and like all sports and the outdoors.

Katherine BrowerSales Manager, New Business Development

katherine.brower@upm.com PH: 331.213.1770 FAX:  224-238-7612 
5565 McDonough Road | Hoffman Estates, IL | 60192 www.upm.com
Q: What do you do at UPM? As a business development representative at one of the largest global paper manufacturers, I call on key decision makers and buyers of paper for publications, catalogs, direct mail, converting and print applications. My goal is to assist potential clients in determining if UPM’s broad product lineup can offer a comparable alternative or potential cost savings either directly or through our channel partners.
Q: What's new at UPM? UPM is a constantly evolving, forward-thinking paper manufacturer offering a variety of coated freesheet, coated groundwood and supercalendered stocks. In addition to a multitude of weights, finishes and high-bulking papers, we’ve recently introduced uncoated stocks; UPM PrePersonal and UPM Fine to broaden our offering and to meet needs of publishers that have transitioned to uncoated opaques.
Q: What are your hobbies? Some of my favorite activities include hiking, health, nutrition and cooking. I’ve recently taken up knitting as an indoor hobby to help pass the time in front of the TV while watching some of my favorite shows; Lucifer, Ozark and Friends from College.

Allyson GordonVP – Business Development, Publishing

agordon@wiland.com 718.361.5747 m 908.642.4890
Q: What do you do at your company?  I have a strong background in the publishing industry, previously working at Source Interlink Media and PMX Agency, doing direct mail and digital marketing. Almost three years ago, I moved to Wiland and love working with the team! After working on the agency and publisher side testing Wiland lists successful, I love helping new clients test into the database and show the strength of our statistical modeling techniques. At Wiland, I provide information to prospective new clients on how Wiland’s database and modeled lists can bring new source of strong names to their campaigns.
Q: What's new at Wiland?  Wiland has been working on some exciting new opportunities for our clients in the digital marketing space. Utilizing the most diverse transactional database in the US, Wiland will be able to replicate customer audiences used for offline market and provide them digitally through display advertising and email acquisition. Come visit our table for more information!
Q: What are your hobbies? When I’m not working, I love exploring New York City, where I live with my husband and traveling when I can.  I do also love weekends at home, catching up on shows and reading a good book. If anyone has any suggestions on a new book to read, I‘d love to hear them!