2019 IRMA Sponsor Representatives

Mark RowlandSales Executive

Q: What do you do at Midland National? This is my 20th year at Midland. My official title is Sales Executive.
Q: What's happening at Midland National? Midland National is an innovative, creative, and cost-effective paper distribution company for the Catalog, Retail, Direct Mail, Brochure, Insert, Magazine, Specialty Paper & Film, and Book Publishing Markets.
Q: What hobbies or activities do you enjoy doing? Tennis, Cricket and pottering in the garden but my main hobby is keeping up with my 4 boys and wife of 26 years!! I also like looking at the night sky through my dobsonian telescope.

Contact Mark to see how Midland National can help you!

Nicole GarvinAccount Executive

1 800-647-0035 Ext. 249

Q: What do you do at your company?
I have over 20 years sales experience at Cummings Printing.

Q: What's new at Cummings Printing?
New in-line coating tower on our Toshiba OA-800 5/C web press New Muller Martini perfect binder and saddle stitcher New Machtronic 905 bellybander New Kirk-Rudy KR497 Servo tip-on machine

Q: What hobbies or activities do you enjoy doing? 
Growing up in NH and having such beautiful natural amenities around me, my hobbies include anything that can be done outdoors. I also love watching my two kids compete in their numerous sporting activities.

Nate SaundersSales

Q: What do you do at your company?  Help clients with content distribution in both print and digital to ultimately garner more eyeballs to their product and drive revenue.
Q: What's new at Publication Printers? Social Media Consulting
Q: What are your hobbies? Camping, fishing, hiking and being the best Father I can be!

Jane McCoyPresident

chilcutt logo
813 E. 33rd Street, Edmond, OK 73013

405-726-8780 ext. 120

Q: What do you do at your company?


Q: What's new at Chilcutt?

Same great staff and customer service.

Q: What hobbies or activities do you enjoy doing?

Spending time with my grandson, reading, watching sports and playing golf.

Michel TessierDirecteur de comptes • Account Executive

michel.tessier@solisco.com 514 289-9191 #310 • 514 424-5368 
Q. What do you do at your company? I help! I help publishers by printing and distributing high quality magazines, quickly and efficiently. And I’ve enjoyed doing this for more than 25 years!
Q. What's new at Solisco? Solisco is a leading Canadian printer that recently acquired a second production plant, increasing its productivity and growing its workforce. For nearly 30 years, Solisco has been at the leading edge of graphic communications, diversifying its service offering in order to become an integrated solution for: Printing + Strategy, content and design + Logistics
Q: What hobbies or activities do you enjoy doing? Enjoying spending time with my family, golfing and would like to do more hiking.

Ryan KulageAccount Executive

Q: What do you do at Second Street? I work directly with magazines to find ways to engage their audience digitally while accomplishing strategic goals, which include email database growth, first party data collection, and revenue generation with new and existing advertisers.
Q: What's new at Second Street? Recurring Revenue Opportunities! Partners are selling multi-month engagement campaigns for tens of thousands of dollars.
Q: What hobbies or activities do you enjoy doing? I love cycling and seeing great movies.
Contact Ryan to see how Second Street can help your business!

Deb HutchensDirector, Client Services


Q: What do you do at your company?  With over 20 years of experience in the publishing industry  and 12+ of those at Wiland, I partner with our Wiland clients to develop custom audience solutions to target the right consumers for an offer, to maximize their advertising dollars.

Q: What's new at Wiland?  While Wiland is continuing to partner with our clients to provide highly responsive audiences all channels, we are expanding the use of customer signals from all sources.  Our audiences are enriched by including sources that include Social and Browser Interest Intensity, signals derived from Amex Advance, and carefully selected demographic and lifestyle data.  All of these sources are combined to develop audiences that perform well for our clients.  We also are expanding our digital audience solutions to include off the shelf audiences that can be deployed to test different segments of the consumer economy.

Q: What are your hobbies? I enjoy spending time with my family and friends doing fun things like summer cook-outs or doing art/crafts.  I don’t watch much TV but I really enjoy reading or listening to audio books especially those in the suspense genre.

Gary BlumenfeldVice President of Sales and Marketing

blumenfeld.gary@palmcoastdata.com 11 Commerce Boulevard Palm Coast, FL 32164 386.447.6476
Q: What do you do at your company? As Vice President of Sales and Marketing my primary role is leading the sales team in our new business acquisition initiatives for Palm Coast Data’s vast array of solution offerings including database solutions and full-service fulfillment for magazine publishers, memberships and associations; contact center services; product fulfillment; and more.
Q: What's new at Palm Coast Data? PCD has new ownership – Studio Membership Services LLC, part of Irish Studio, LLC, an International publisher that brings Irish communities closer through shared stories by offering a platform for voices within that community. Affinity brands within the group include IrishCentral, Irish Tatler, Food & Wine Ireland, Ireland of the Welcomes and British Heritage Travel. We are excited to have an owner that not only understands the industry but is a publisher themselves. One that is also our client and was prior to the acquisition. They’ve experienced firsthand the value that we provide to our clientele.
Q: What hobbies or activities do you enjoy doing?  Game of Thrones - I’m late to the game and getting caught up, playing basketball with my 5 year old son, working out (I’m down 20 lbs this year!) and sipping red wine – Malbec, Zin, Cab…

Ken SmithDirector of Partner Services

  903.636.0670  l  M 903.805.4031 111 Corporate Drive, Big Sandy, TX 75755

Q: What do you do at your company?

As Director of Partner Services, I lead SFG’s account management team, which acts as the primary contact for all of our clients. I am also very involved in presenting our technology solutions to prospective clients and managing many of our clients’ technology-based projects.

Q: What is something at your business that a member could discover more about at the conference?

Many IRMA members are expanding into additional business models such as memberships and ecommerce, and they need omnichannel technology solutions across all models in one system. SFG is leading the industry in technology-based solutions, including business intelligence and seamless integration with specialized third-party vendors. SFG offers a full range of technology and operational services, all in house and on site, and has recently developed new features to enhance its long-time, robust support for leading-edge business models, including “subscription box” and bundled membership marketing.

Q: What hobbies or activities do you enjoy doing?

After many years of neglect, I recently started playing trumpet in an 18-piece swing band. We play at retirement homes, school and church functions, and have played at several youth swing dances.

Meet Ken Smith of SFG
And learn more about SFG!

Renato CaselloSenior Account Executive


Senior Account Executive P: 403-258-8442 Cell: 403-819-8879

Q: What do you do at your company?

I have over 25 year’s experience of sales and marketing in the printing industry working with two of the largest print media companies in the world. I can offer expertise in Web, offset and digital printing through the largest printing network in Canada. My goals are to help companies’ engineer marketing solutions that help anticipate their customer’s desires and needs into the rapidly changing future with the latest and best technology available.

Q: What's new at Transcontinental Printing?

Over the last few years, the company has invested heavily in its printing network to ensure it provides state-of-the-art technology. Our services include a wide array of solutions for our customers, including premedia, printing and distribution. Our network of 16 printing plants enables us to serve our business partners from coast to coast.

Q: What hobbies or activities do you enjoy doing?

I enjoy travel and consider myself to be a foodie and wine enthusiast. I also enjoy spending time with my wife and three kids and like all sports and the outdoors.

Learn more about Transcontinental Printing!

Katherine BrowerSales Manager, New Business Development

katherine.brower@upm.com PH: 331.213.1770 FAX:  224-238-7612 
5565 McDonough Road | Hoffman Estates, IL | 60192 www.upm.com
Q: What do you do at UPM? As a business development representative at one of the largest global paper manufacturers, I call on key decision makers and buyers of paper for publications, catalogs, direct mail, converting and print applications. My goal is to assist potential clients in determining if UPM’s broad product lineup can offer a comparable alternative or potential cost savings either directly or through our channel partners.
Q: What's new at UPM? UPM is a constantly evolving, forward-thinking paper manufacturer offering a variety of coated freesheet, coated groundwood and supercalendered stocks. In addition to a multitude of weights, finishes and high-bulking papers, we’ve recently introduced uncoated stocks; UPM PrePersonal and UPM Fine to broaden our offering and to meet needs of publishers that have transitioned to uncoated opaques.
Q: What are your hobbies? Some of my favorite activities include hiking, health, nutrition and cooking. I’ve recently taken up knitting as an indoor hobby to help pass the time in front of the TV while watching some of my favorite shows; Lucifer, Ozark and Friends from College.

Allyson GordonVP – Business Development, Publishing

agordon@wiland.com 718.361.5747 m 908.642.4890
Q: What do you do at your company?  I have a strong background in the publishing industry, previously working at Source Interlink Media and PMX Agency, doing direct mail and digital marketing. Over 4 years ago, I moved to Wiland and love working with the team! At Wiland, I provide information to prospective new clients on how Wiland’s database can help increase revenue. Whether it be Direct Mail campaigns, digital engagement or advertising revenue, I look forward to talking about the power of our database!
Q: What's new at Wiland?  Wiland has been working on some exciting new opportunities for our clients. First, along with using our modeled audiences to find prospect names and better target expires, we have been able to use the power of the coop for advertising. We can use the same data to analyze the brand engagement of your subscribers to create new advertising relationships and expand existing ones. We’ve also launched our new pay for performance offers website, Grand Giraffe! This website looks to bring the best offers from great brands to the consumer. The website is designed to drive incremental subscribers for the publication along with increasing eyes on your website! We’re always looking for new ways to help our clients so I’d love to hear your biggest challenges. We’ll work together to see how the power of our data can help!
Q: What are your hobbies? 2020 has been a much different year than anyone could have expected and while it’s been difficult at times, I love that I’ve been able to spend more time with my 18 month old son! My husband and I love taking him on new adventures and exploring the parks in NYC. One of my other hobbies was going to concerts throughout the year which we have luckily still be able to do from the comfort of our home with some of our favorite bands live streaming performances throughout the year. Here's a word from our Rep Allyson Gordon!
Learn More About Wiland!