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2021 IRMA membership packet

A regional magazine is the authentic and authoritative voice defining its region, both for residents and visitors. It’s not just a travel guide, not just a shopping or dining guide, not just regional news, but the most trustworthy, respected authority on the region’s best qualities and values, its history, culture, scenery, and people.

IRMA’s mission is to strengthen the regional magazine publishing industry by fostering the free flow of information and experience between a diverse group of non-competitive publishers. Through this limitless sharing of ideas and experience, IRMA helps the regional genre of magazines maintain relevance and viability in their respective markets.

Membership Benefits

The annual conference, featuring sessions with industry experts, round-table discussions and seminars on editorial and business topics, digital publishing, advertising, circulation, design, social media and more.

The IRMA magazine exchange, complimentary subscriptions to all member magazines and a great source of ideas.

Prestigious annual awards in more than 35 categories, awarded by a panel of professional writing and design judges.

The eSignature, IRMA’s e-newsletter, a forum for questions and answers among members.

Networking at the annual conference and year-round, with colleagues and friends at other magazines.

Tips and best practices: IRMA fosters a spirit of sharing among members in similar businesses but different markets. Our bylaws state that a primary purpose of the association is “to act as a channel of communication and to encourage the free flow of information among regional magazines.”

Got a publishing problem or a question? Post it to the IRMA group on Facebook or Slack. These closed groups are available to members and sponsors only.

The IRMA Connection is an informal, monthly conference call that promotes conversations among members. The IC is recorded and archived on IRMAnet for all members to learn new strategies to enrich your business. Past topics have included customer engagement, e-commerce strategies, subscriber growth, and more.

General Qualifications

Proposed members must:

  1. Deliver edited content about a specific city, state, or region, while supporting the purposes of the association; and
  2. Have published consecutively for two years as an annual or more frequent schedule under the same title.

Membership Levels

Active Member: A regional magazine as defined by the IRMA qualifications. Note: If an entity publishes more than one magazine, each publication will require a separate membership. On approval, additional regional titles qualify for a reduced membership fee and are eligible to enter the awards program.

Provisional Member: A prospective active member who is expected to meet membership requirement within a two-year period. Provisional members may attend the conference but may not enter the awards.

Honorary Member: Any individual whose aid in carrying out the purposes of the association, in the opinion of the Board of Directors, makes him or her deserving.

“Return on investment is every publisher’s anthem. Our IRMA membership has been an investment in ideas, attitudes, and results that we have been able to profitably apply to our own operations. The value
to our senior staff from year-round interactivity with other IRMA members and their staffs is immeasurable, but tangible.”

no-pic Jim Gourlay
Co-publisher, Saltscapes

Become an IRMA member magazine today!

During these times it is more important than ever to be a member of a publishing support organization such as IRMA. Our goal is to keep our members connected via monthly zoom calls on various publishing topics, and at our annual conference which is planned for October 2021 in Ottawa, Canada. If over the next few months we find that we are not able to travel due to Covid, we will once again hold a Virtual Conference.

The 2020 Virtual Conference was a great success. Over three half days we were able to provide quality programming to an all-time high audience with video conferencing. Topics included: Trends in Cover Design, Diversity and Inclusion, How to Build Your Digital Audience, and more. See the IRMACon2020 schedule.

Our members were very happy with the level of interaction and industry information provided with featured speakers, panel discussions and also casual conversation on the Gatherly platform. Our members left the conference with loads of new ideas and a new level of determination.

Whether we are holding an in-person conference or a virtual one, there is much value in an IRMA membership. Click the link to sign up today!

Testimonials for IRMACon2020 Virtual

“This was by far the best virtual conference I have attended during this crazy COVID time and I appreciate all of the hard work that went into it. Everyone was extremely supportive and welcoming and it made these very dark times much more positive and exciting.” Tyson Bird, Texas Highways

“The hosts and speakers were all very personable, and kept things lighthearted, engaging and flowing well. And even though the event was virtual, it was easy to feel connected. I really appreciated the chats and follow up discussions.” Lisa Altomare, Arizona Highways

“I didn’t think I’d get much out of a virtual conference but was so impressed by how well it came off. Kudos to the team!” Lisa Lincoln, Adirondack Life

“Thought it went amazingly well, especially considering that it was a whole new experience. The organizers did a stellar job.” Terry Plowman, Delaware Beach Life

“I enjoyed the casual and friendly mood and felt very welcome as a newcomer.” Anna Johnson, Arizona Wildlife Views

Become a Sponsor

Your IRMA sponsorship includes opportunities to connect with our members year-round and to participate in our annual conference. The conference features formal sessions with industry experts, round-table discussions and seminars on editorial and business topics, digital publishing, advertising, design, circulation, and more, plus networking and fellowship with fellow members.

IRMA sponsorship is not about sitting at a table or booth hoping that the membership comes by to speak to you. It’s about total integration with the membership—being in the seminars, at the meals, on the field trips and, most importantly, in the hospitality suite. It is about being treated not as a vendor but as a partner. It is about being able to call a publisher, an editor, or any member in the organization and saying that you are an IRMA sponsor and getting right in the door.

By participating in the IRMA Conference, and accessing our membership year-round, you will help to create an environment where professionals and publishers can discuss present and new opportunities. Work with us to improve this industry. Your vision is needed to move this industry forward. Let’s plan for an exciting future together.

Current Sponsors

Chilcutt Direct Marketing
SFG
Transcontinental Printing

IRMACon Premium Sponsor – Year round access and inclusion ($3000 USD)

  • A Premium IRMA Sponsorship is valid year round with multiple access points. Your opportunities to build relationships with our magazine members is not limited to our conference dates.
  • We encourage our Premium Sponsors to participate in our monthly IRMA Connections. These virtual meetings cover a wide range of publishing topics. You will have an opportunity to host and share with our members.
  • For maximum online exposure, we offer a personalized webpage on the IRMA website with contact information and options to link in video, PDFs, and other downloads/links. Your logo with web link will be on our website Main page, Awards page, Conference pages, and Members Only pages. You’ll have access to membership via our social media channels including a private Facebook group and SLACK group. We offer monthly shout outs on social media promoting your business with links back to your site. Your logo and web link will be prominently displayed on our enewsletter which is delivered directly to the mail boxes of all members. And, take advantage of our IRMATube channel! Post a promotional or How-to video. Or better yet, have a client film a video testimonial singing your praises!
  • Have something to celebrate, or a new product or service? Include your news any time on the enewsletter. We can also coordinate online meetings for you to present to specific target audiences.
  • We offer full access to the Members Only section of our website with contacts for all departments of our member magazines.

IRMACon Premium Sponsor – In-Person Conference Experience (exclusive to Premium Sponsors)

  • Premium Sponsorship (above) includes one registration to the conference, which entitles your representative to attend all the functions of the annual event, including the IRMA Awards Banquet. This is a great opportunity to meet and talk with publishers and top managers from member magazines one-on-one in a friendly, informal atmosphere. Additional registrations are available for $695.
  • You are invited to all conference sessions, meals, and excursions. Plus you can choose a group to join for evening meals out on the town – all are welcome!
  • Your trade show booth will be located in a high traffic area. Plus, we encourage our members to visit you for a chance to win a free registration to the next year’s conference.
  • During the conference, we will acknowledge our Premium Sponsors in all sessions. Your logo will be featured on our slideshows, registration site, on all printed material, and signage. Plus your Rep will have a scheduled time to present a Three Minute Commercial LIVE during a General Session.
  • Our very first session will be SPEED NETWORKING! All of our participants rotate through a series of 5 minute face to face introduction sessions. It’s a perfect opportunity to meet your audience. This session receives rave reviews from our Sponsors!
  • Your Rep will have the opportunity to Host rooms, introduce Speakers, and, when appropriate, participate on a panel discussion.
  • Host one of our conference lunches, or suggest an activity you don’t see on this list. We are here to help! (additional charges apply)
  • Full access to attendee contact information is available. Let us help you make the connection.

IRMACon Premium Sponsor – Virtual Conference Experience (exclusive to Premium Sponsor)

  • IRMA is planning on hosting a one-day virtual event at least once per year with a featured speaker, panel discussions, and an online trade show. This Virtual Experience is included in your Premium Sponsor Package.
  • One of our favourite sessions – Speed Networking – will run as an online session with face-to-face time in your virtual booth with our decision makers. Incentives will be in place for IRMA members to participate.
  • During the conference, we will acknowledge our Premium Sponsors in all sessions. Your logo will be included on the conference slideshow, waiting rooms, and registration site. Plus your Rep will have a chance to pre-record or go live with a commercial to present your business.
  • Opportunity to Host rooms and introduce Speakers.
  • When appropriate, participate on a panel discussion.
  • Full access to member contact information.
  • And all the benefits listed below in the Trade Show Sponsorship (included at no additional cost).
  • PLUS, we will be hosting a Premiere Sponsor Lunch! Key decision-makers from each magazine will participate in this special lunch just for you! IRMA will supply everyone with $25 gift card to order lunch. Participants will cycle through our virtual lunch room tables. Join us to Lunch & Learn!

 

IRMACon Trade Show Sponsor – Virtual Conference Experience ($500 USD – does not include benefits of Premium Sponsorship above)

  • IRMA is planning on hosting a one-day virtual event at least once per year with a featured speaker, panel discussions, and an online trade show.
  • One of our favourite sessions – Speed Networking – will run as an online session with face-to-face time in your virtual booth with our decision makers. Incentives will be in place for IRMA members to participate.
  • You’ll receive acknowledgement in our sessions, plus a listing on our website Sponsor page. Logo placement and link on your Trade Show booth and registration site.
  • A promotional video and materials can be linked on our website. Plus, you’ll have the opportunity to present your business with a pre-recorded commercial on our IRMATube channel.
  • Full access to contact information for all attendees.

Become an IRMA sponsor today!

Contact Tara Flint 416-705-6884 to learn more!

Want to learn more before taking the plunge?Contact Us